Navigation Researh
What does your ideal navigation structure look like?
Find out what your ideal navigation structure looks like through card sorting and tree testing. Prevent users from losing track. Determine the ideal navigation structure for users within your target audience.
- Executed via our own platform for UX and Market Research
- Invite existing customers or recruit respondents in our panel
- Our research service takes care of the entire research process
Let users create their ideal menu
Empower users to create their ideal menu structure through card sorting.
Test and validate navigation structures
Test, validate and optimize your website menu through tree testing.
Uncover mental models and expectations
Identify and fulfill the mental models and expectations of your users.
Our approach
Research service
Recruiting testers
Deliverables
Pricing
Card sorting to build the ideal menu structure
Card sorting provides insight into what users' ideal menu structure looks like. You learn what items are logically grouped together and how users would label these. This qualitative method provides insights into mental models and expectations.
Tree testing to test, validate and optimize
Through tree testing you can test and validate your navigation structure. This way you can find out whether your navigation structure is effective. This quantitative method can be used to identify bottlenecks and used as input for future optimizations.
Which method is best suited to your needs?
Share your use case nd we provide you with an answer in 24 hours.
Contact usLet us take care of the entire research process
Our researchers will help you choose the right research method and research questions after which we will conduct the study on your behalf.
Avail of realtime insights and our livestream
Track the progress of the study realtime via our platform. Choose to attend sessions with an interviewer by joining our livestream or playback the recordings afterwards.
Receive an actionable research report in three weeks
This way, you can start implementing optimizations right after the study. Curious to see what a research report looks like? Download a research report here.
Recruit respondents or testers via User Sense
The quality of a UX Research Study is heaviliy influenced by tester quality. This is why we have built our own tester database. We can help recruiting testers within your B2B or B2C target audience all across Europe.
Invite existing customers
Invite your own customers to take part in the study. This can be done without creating an account, which means your customers will not be added to our database if they take part.
Hassle-free recruitment due to reminders, instructions and local support
We avoid no-shows and technical issues by working with auto-reminders, translated instructions and localized support teams.
What can you expect from navigation research?
After navigation research the following is clear:
- How users would name, sort and categorise the menu (card sorting)
- What reasons underlie their decisions
- The effectiveness of your new or current menu (tree testing)
Research report and full access to research data
Our researchers analyse all sessions and take extensive notes, which can be viewed via the platform. Afterwards, the results are summarized and interpreted in a UX Research Report.
Navigation reserch pricing (research service)
The costs of navigation research is dependent on the methods and amount of iterations required. Curious to see what research method we recommend and how much it would cost? Then request a free quote.
Costs of conducting navigation research yourself
Use our platform to conduct card sorts and tree tests and to recruit respondents for your study. Visit our pricing page to get an idea of the pricing.
Customer case
Learn how ONVZ used navigation research
Learn more about how ONVZ used navigation research during the development process or read more about card sorting and tree testing in our knowledge base.
Read case study Go to knowledge base
Frequently asked questions
Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly.
Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us.
We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues.
We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language.
Yes, we have multiple bulk packages available in which a discount is included.
We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe.
Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session.
Yes, you can invite self-recruited testers for interviews or user tests via our platform.
Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information.
Customer cases
Below you can find a selection of our customer cases.
